His main reasoning for his hesitation is because of how hard the media and government are pushing it (James Cordon singing and the rewards for people who get it)

Hard agree. The video of Bill de Blasio stuffing his fat face with a hamburger and fries while giving off an affected-vibe about how cool it is to get a free serving of french fries is gave me intense-douche-chills.

Look at this cringe: https://www.youtube.com/watch?v=gl5Ca3XKRGM

I could maybe see something like a million dollar lottery tempting some hold-outs, but trying to advertise the fact you can get a donut or hamburger for a vaccine to me gives the opposite-intended effect and makes hesitant people even more hesitant. People are worried about long-term effects of an unknown and new medical treatment and the decision is to offer them a burger? That's insulting.