I googled Malbec Argentina tasting notes.

This was the first tasting note

"Rating: 18/20pts A wine of serious Bordeaux pedigree. A blend of Malbec, Cabernet and a clone of Petit Verdot from Château Margaux. Tight, linear and brooding."

What does this tell someone who knows little about wine?

First 18/20 is like 9/10 which seems pretty good.

Bordeaux is expensive so maybe the noob thinks this wine is expensive. I know this refers to style and structure but the average drinker gets nothing from the first sentence.

A blend is great and they probably know Malbec and cab but chateau Margot and petit Verdot are lost on most people.

The last line is useless and alienates the average drinker. The wine is tight like rope? It's linear like a line? It's brooding like a vampire?

I know tight means it needs time and I know the prestige of chateau Margot and the significance of the blend. I know brooding means it's dark but I don't love the description. Artsy and accurate I'm sure but not much help to the average wine drinker.

Now imagine you're the Malbec fan who buys this wine expecting a fruit forward Malbec but better. They pour it the day they get it and find a tight wine. They didn't want a bitter wine they feel lied to. That's how people turn away from wine.