AS someone said on TV tonight it sounded like he was on children's TV talking to a bunch of kids.

Very patronising approach. No doubt his expert media team have advised him. to do that.

Tory voters are like children, they would have told him, so you need to keep it simple. No big words.

Also, they would have advised, these voters are quite elderly so tell it slowly, so they have time to absorb what you are saying.

Consequently, he speaks in a very patronising way and at an unnaturally slow pace.

It's probably good advice. IT certainly would have cost him a lot.

And there are already signs that the Sunak Kids TV For the Elderly approach has worked well, with him already getting millions of views.