He just rambles about things people probably heard about before and tries to draw connections to just seem smart. He leans back on his clinical experience whenever he is questioned, but has no problem veering into subject matters that he doesn't belong.

I once had someone put on 3 hours of his talks in a car ride. Nothing he says is groundbreaking. He isn't some genius. He just markets his brand of conservatism really well to a certain type of person and has found a way to make mad money doing it.

I give Peterson props for finding a market for his bullshit. I think lesser of those under-educated neckbeards that think this guy's words are somehow revelation. Read some of the philosophers he likes to toss around... he often just name drops, rips a single idea out of context, and moves on with his bullshit.