Terrible video. I list some of the points I disliked about the video and the minute where he's talking about them. He's looking at his phone to remember his own ideas?, which he confuses at one point. He speaks about advantages, yet doesn't even know what some of them are / stand for; like standardization. JSON which sparked the NoSQL database boom, has standards, and creating a simple NoSQL JSON database is simpler than creating an interface to connect to an SQL database.