Just finished my first website ever. I'd greatly appreciate it if you guys would rip it to shreds.

Web developer with experience running an online business here. My critiques:

Home Page

  • The Learn More button on the home page transitions to white immediately. This would look a little more aesthetically pleasing if you used the CSS Transition property to make the red-to-white transition animated (a smoother transition).
  • Learn More isn't that great of a Call-to-Action. It's Ultra-Premium Silicone, what more do I want to learn about that? What is unique about your product that you can showcase in the CTA?

Our Silicone Page

  • Remove any negative framing from your copy. Completely trash your "Our Manufacturer" paragraph. After reading it, I feel something like this, "Okay, so he admits that his manufacturer is from China and it makes me feel like this product is not superior. Why should I buy this?" You should rewrite it like such: "All of our stimulating products are formed with durable, medical-grade silicone for your ultimate comfort and pleasure." Nobody cares about the transparency of a sex-toy shop. Well, they probably hope that the shop admits that each toy isn't used.
  • Too much technical jargon under "The Silicone:" section. If I'm on a sex-toy shop, do I care that much about how something is made? Maybe if I'm a dildo engineer. Other than that, I'm looking for something probably to stimulate and make me feel a certain way. I feel like I'm reading a dialogue for "How It's Made: Buttplugs and Dildos." Remember, people buy because of emotions not facts. I buy a pair of Nike shoes because they make me feel good, not because they're the best manufactured shoes on the market.

Giving Back Page

  • Under the "Giving Back:" section, your paragraph is extremely wordy. Start off with something meaningful. "We want you to love yourself. This starts with us donating 5% of our proceeds to the Prostate Cancer Foundation." and go into immediately explaining why this is your charitable cause. Throwing out some statistics about prostate cancer itself would be a good choice here.
  • The 5% graphic needs to be redone. The edges of the 5 and the % within the image are very pixelated. The vast majority of online toy shops are (1) low-quality (2) cheap (3) sometimes sketchy. If you have anything that somewhat makes me feel that your brand is any of those, you suddenly become yet another seller online.

Blog Page

  • The image you used for your first blog post is honestly awkward. Sure, it mentions "health benefits," but the next line underneath that in the photo is "employees fo..." Is this a stock HR photo? Also, the line above that mentions accidents. Subliminally, I might worry about accidents using your toys. This makes me feel emotions that conflict with the point of your blog post. The images within your blog post also look like the result of a cheap Google image search. Higher quality images = higher shares = more traffic = more sales. If you aren't good at Photoshop, learn the basics. Learn enough to make simple graphics. This also gives you more control over your brand rather than relying on images found on Google. Plus, you'll learn an extremely valuable skill.

Product Page

  • Additional Information tab should be renamed to something like "Product Information" or "Product Specifications" or something that emphasizes physical details of the product. It doesn't make much sense to tell the user "Hey, here's additional information right here! Oh, that section below the image that describes the product in even more detail? That's also additional information!" This is a big UX blunder. Group relevant information together and separate it for the user. I clicked on Additional Information expecting a descriptive bit covering the toys, but I was given physical product descriptions instead.

  • Bulleted facts about your toys are too long. "This not only means that you are receiving a safe product, but also results in a slippery finish which leads to easier insertion!" could be reduced to "Easy insertion." You also refer back to the previous bullet point in the description. This is a UX no-no also. Make bullet points short, sweet, and to the point immediately. I should be able to skim these and know right away what the pros/cons are. Each bullet point should express a unique idea. Don't blend them unless the unique idea truly is a blend of a couple of unique selling points.

  • The last set of bullet points describe physical characteristics of the product. You should move these under Additional Information as you list other physical descriptors there. Remember, group similar bits of information together. Watch this Youtube video explaining some UX basics: https://www.youtube.com/watch?v=v36CKj9tJjI. Or, if you don't like videos, look up customer journey maps and buyer personas as these will seriously help you rewrite a lot of your copy on your website.

Overall Design

  • Increase your font size. It could be bumped up to 16px and be a lot more readable.

  • Think about your brand. What is your brand? Are you a shop that focuses on donating to a cause? How does that make me, a customer, want to buy from you? Are your toys more durable than others on the market? How much does this matter to me, the customer?

  • Social share buttons on a website like this almost gave me a heart attack. After all, you wrote "Your neighbor doesn’t need to know what you’re ordering, we strive to keep it that way!Your neighbor doesn’t need to know what you’re ordering, we strive to keep it that way!" :)

OP, feel free to message me if you have further questions. I also can help with any technical issues you might come across as I've worked with Wordpress before and am very comfortable with HTML/CSS/JavaScript.

/r/marketing Thread