It not a scam though, it just a fun way of getting something while donating to the preservarion of forest, they have website even news article explaning it.

“The whole idea is to raise money for conservation. When you own land in Scotland you are called a laird, and our tongue-in-cheek translation is that you become a lord or lady of Glencoe,” he said.

“It is important to emphasise that this is a courtesy title- you can’t arrive in Heathrow and demand to meet the Queen, but it is a little bit of fun.

“You will not be a lord or lady in the hereditary sense but you can legally change your name and we provide the certificate and the deed. It is difficult to get your title on your passport or drivers licence as they don’t tend to carry titles, but the majority of people change their bank details and credit cards to say lord or lady. It is a good way to score hotel or flight upgrades.”