I’m a bored winemaker. Recently ostracized from wine community because of my out of control Instagram wine rapper alias held a coravin sideways. Got cops called on me, real estate partner backed out of business because some wine editor posted my name and address and phone numbers after “finding my real identity.” Also went to my job at a wine shop to get me fired on thanksgiving.

My life so far is filled with stories of when keeping it troll goes wrong.

So many in the position to exemplify integrity fail absolutely. In wine, you either go along with the current marketing bandwagon or get left in the dust. If you don’t have enough money to plant in the dirt, it’s beat you kick it around.