In reference to each category from the linked article:
Multimedia: Don’t get caught with frumpy phone. Spend the extra “ching” and stay ahead of the game (or just in it) technologically. Women are critical beings, and having last year’s (or older) gadget can hurt your cred. Just sayin’.
Interactivity: This is an easy one, and one of the oldest methods of attraction and rapport. In any interpersonal interaction, keep them engaged by keeping them entertained. Come prepared.
Lighting: For me, this means presentation. Style and grooming are only the pre-game elements. Once you’re out in the mix, always be aware of your surroundings and what about the environment compliments or hinders your appearance. This includes some very fundamental rules of attraction and pre-selection, but could be anything from what lighting you look best under to what side of your face is your “best side”. Do some personal research.
Staff: I have to highlight the acronym, “EAK”: Engaging, Adaptive, Knowledgeable. Again, fundamental stuff, but it bears reinforcing. Be exciting, be interesting, and be quick. Staying a step ahead of the conversation (which can be particularly challenging against the hyper-active female mind) emits an impression of cognitive superiority. It doesn’t mean you’re smarter, it’s just an impression. Link your advanced improvisation abilities with the afore-mentioned “engaging and knowledgeable” and you’ve got a personality powerhouse! EAK is much more advisable than its nemesis, CAB (Creepy, Awkward, Boring).
SWAG: The idea of rewarding good behavior is a bit contradictory to the concept of “negging”, but it can be highly effective when employed at the right time (again, fundamental). I understand the reverse psychology of the “neg”, but I think many have taken it to an extreme. Conversely, offering compliments and various other positive signals have almost always been proven to be success-driving tools in human interaction. This is nothing new.
Parties/Happy Hours: The feeling of exclusive membership is a big way to impress and attract. Not only does it very literally reinforce your image of pre-selection, but it boosts your rapport WAY up. Offer a VIP opportunity to someone, and you have got their attention, no question.
Sound System: Get Loud! Ok, but not too loud. I don’t mean parade a boom box around “Say Anything”-style, just make your presence known. What this means to me is, be a butterfly (the social kind), not a fly (on the wall). There’s a delicate balance to this: Few people like the obnoxious douchebag, but everyone likes the life of the party. Guess what… both are loud. The trick to this is to demand attention yet stay likeable, and there are entire books written on this, so it’s not necessarily as easy as it sounds.
Celebrities/Athletes: This is maybe the most simple to apply. If you are in the company of someone of notoriety or influence, you’re associated. There may be negative backlash to this, since Liam Hemsworth, or whoever your friend is, could receive all the attention, but you’ve still got a good chance with less-than-impressed outliers (whom I tend to admire more anyway). If you’re the notable person, then I’m surprised you’re reading this.
Please correct or expand upon as you see fit.