When you say nobody gives a fuck...who are you referring to?

Circle up with the boys, and make it normal to discuss things. It's not a big deal. I go out of my way to talk to people about their feelings, and most people are open to it...in their own way.

I work with a guy who is about the same age as me. He hit a really, really deep bout of depression a few years ago. He was crying at work, etc. I slowly started asking him how he is doing, how he is feeling, etc. Just one on one, and make it casual.

Just the other day I asked him how he was feeling, and how his backyard is doing. (He has fruit trees, and he brings me fruit...) His conversation was an intermix of talking about trees, and talking about how he feels. He wasn't going to come out and have a breakthrough moment with me...but knowing he could switch over to talk about lemons when he was uncomfortable made it easier to talk about himself. And, his talk about the trees could be an allegory for what he was really discussing.

My job was just to get him started, and to listen. We've been talking about this for about 6 years now, and I know that I'm the guy he feels comfortable talking to. (I was also very depressed for a few years, which is how the conversations started.)

He brings big bags of fruit for me, which shows that he appreciates it.

These things take time, and you need to meet the people where they are...but a lot of people do care about men's feelings.