To copy a person far more creative then me earlier in the thread.

• Goes under bed blows off a dusty box with a label that reads. "MA Advertising & Marketing" *

The slow gradual move into how YA has become primarily aimed at women I cannot say. I can perhaps enlighten why the fault is not with the public but with what actually us marketeers.

See the ONLY thing that matters in marketing is return on investment and crucially in the short term.

This in the short term philosophy is bad enough in every day life but is doubled down for media that only gets a shot time in spotlight.

Let's assume that the people who are chosen to work on this new work of literature don't read them and are told by there boss the protagonist is a young person.

With fiction you have to make your time in the spotlight really count, duh, however one thing that often isn't discussed is how marketeers aren't usually that creative. An easy proven way to make a big impact with young audiences is to relentlessly pressure a isle in a toy shop so to speak.

Consumer profiling is some terrible terrible stereotyping and I can only assume that based on some short sighted market research they pick the "pink isle" so they target this new book women exclusively potentially teenagers and this process works once.

Now proven to work this process is repeated verbatim by evrey publisher, marketing agency and so on.

I also want to say this is probably not done out of malice in my experience the people I work with and I pour our hearts and souls into wanting to make a success of our project but it's rarely done with consideration with what we are leaving behind in the social conscience.