A ponzi scheme can still have a product but it wont lead to profits for the company and therefore investors. So people invest in the company and then the leader sells the company as some hot shit in hopes that more people will invest. The company may or may not have a 'product' but it doesn't matter if the product does not generate revenue. The problem comes when the original investors want out. Since the company doesn't make money itself it has to pay off these original investors with new investors money. This is where it becomes illegal. The early investors will profit (as long as he continues to get new investors) but eventually someone will want their money when the company doesn't have it and when they can't get new investments. This is when the whole thing topples down.

This is what Ice described yesterday. Today he's saying he's building an actual platform for the cx network to stream on and this platform will become profitable on its own.