I love Taylor but in the new streaming era, I with she would fully enhance her songwriting talent and focus on art rather than commercial success.

Ariana, Katy, Toni, every other woman artist is equally talented, they just have different ways to express themselves. I thought Taylor was clear with the “we all got crowns” line.

Taylor is more than a artist and a songwriter, she’s a business woman. She probably knows that in the real world you can’t just be creative and drop the kind of music you feels like doing if you want more than just survive and even survive. If Taylor wants to pay for her music, videos, tours and maybe open her own label in the future (what gives her more autonomy) she needs to profit the most possible from her art. Selling albums, having high stream numbers isn’t enough (streaming services don’t fairly pay the labels and labels don’t fairly pay artists, with Taylor is just a bit different with Lover cause she owns her masters and the owner of the masters profits the most). That’s why selling merchandise, 4 deluxe versions, signing deals with big companies, touring is important, and not just that, but making a lot of money out of it. To make the most money out of something you need to sell more than just a product and you need to promote. That’s why she dedicates a lot of time building her relationship with her fans, it’s easier to make them buy everything she sells if they genuinely believe she’s doing everything for them, if they believe she truly loves them, if this gives them more chances to meet her - cause she loves their money, sorry, them, she loves them -, more chances to win tickets to her shows or better tickets prices. Actually they will even promote her stuff for her, cause they think she truly loves them and cares about them and is their friend. And well, Taylor is a business woman, a genius one actually, she wants money and everything that comes with it so she’ll get even more money and more stuff that comes with it, then she’ll be rich ever after. And Taylor is a capitalist, guys, capitalism changes people!

/r/TaylorSwift Thread