Is makeup industry heading for crash like video game industry in 1983?

I’m frustrated because with Sephora France we used to get 20% off pretty often, almost every month at one point 2-4 years ago. But the number of brands was very limited compared to what you guys had in the US. For a couple of years now we’ve had several brands coming, starting with KVD, then ABH, Huda Beauty, now Becca and Hourglass. The thing is they are excluded of all coupons (which are definitely more sparse) and they keep putting more and more brands in the exclusion (for example the Dior Backstage collection was excluded from the start, all Fenty but now also Too Faced and Nars). Because we were waiting on those brands to come to Europe for so long I feel like the saturation point has not been reached, we’re still in the exciting discovery phase. No matter what the US always has the better deal, and I’d rather buy my makeup there when I visit.

/r/MakeupAddiction Thread Parent