Happy to explain :) This is something that has been on my mind for sometime and defo not a slogan as the first time i saw this phrase was here in u/ActSorry’s comment and it summed up so much so simply. So, what generation? I’m 25 so a millennial but it also applies to generation X. The meaning is tied to the generation. These generations had access to the internet in formative years. This phenomenal explosion of information at our fingertips 24/7. We got high on all this information all the time with no guidelines and we’ve seen so much. However, we didn’t realise Ignorance was bliss... that’s where clarity comes in, with the internet people began to educate themselves on how things really are, seeing the mistakes and the crimes made by celebrities, government, and corporations and how they attempted to cover it all up. We begun to see all the bullshit in the world. Take this whole sub for example, no internet, no where to share this info. We also grew up seeing how the people who lie, cheat and steal live, how easy some people have it, seeing ‘influencers’ all the time. We were constantly sold dreams of a better life and then we realised we were lied to and manipulated. This is a hell of a lot of clarity wouldn’t you say? And now coping, just look at the suicide and depression rates. Seriously. Just look. Younger people are getting more depressed! That’s sad. You no longer have happy little cogs in the machine like previous generations. Without having a healthy outlook on life, some gratitude for life itself, some stoicism towards hardship, some knowledge of ones own cognitive biases, then there is no coping with all this newfound clarity. So yeah not sure I could have fit that on a bumper sticker haha. Also for further reference just take a look at ‘Doomer’ on YouTube lol