In argumentation theory, an argumentum ad populum (Latin for "appeal to the people") is a fallacious argument that concludes that a proposition must be true because many or most people believe it, often concisely encapsulated as: "If many believe so, it is so".Other names for the fallacy include common belief fallacy or appeal to (common) belief, appeal to the majority, appeal to the masses, appeal to popularity, argument from consensus, authority of the many, bandwagon fallacy, consensus gentium (Latin for "agreement of the people"), democratic fallacy, and mob appeal.
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