"We must shift America from a needs to a desires culture. People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America."- Paul Mazur. Documentary on how Americans were manipulated into becoming consumer drones.

“Industrial photography and cinema will be superior to painting and the novel whenever the objective is to stabilize the referent, to arrange it according to a point of view which endows it with recognizable meaning, to reproduce the syntax and the vocabulary which enable the addressee to decipher image and sequences quickly, and so to arrive easily at the consciousness of his own identity as well as a the approval which he thereby receives from others - since such structures of images and sequences constitute a comminication code among all of them. This is the way the effects of reality, or if one prefers, the fantasies of realism, multiply”

-Lyotard, appendix to The Postmodern Condition 1979

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