May I share my theory?

We have 2 directs this month, we are gonna have the main one this thursday showing most if not all 7 from the leak, the thing is that many credible sources are still very sure about not only incine but also another misterious character, I think we are gonna get the general nintendo direct at the end/middle of the month and it's gonna show incine at the end of some pokemon news and maybe that mystery character, why isn't incine on that promo artwork? Because that was promo stuff for this month after the thursday direct.

Why make the announcement literally day 1 of the month? They want to promote the "full roster" for a good month and give us a last surprise a week before the game launches.

Maybe.