Last year: "I know the solution to all your problems!! Click to subscribe!"

This year: "Whoops. That wasn't it. But now I really know the solution to all your problems!! Pay attention to me, buy my book, click to subscribe and donate here!"

Next year: "Nevermind what I said before. I have received Divine Guidance about the true solution to all your problems!! Just give me all your attention and money, click to subscribe and the world will fall at your feet for only six easy payments of $19.95. Also, no pants, ladies."

Later: "Okay, so now I really have all the answers, I swear. This time my advice will be perfect. Get ready for your mind to be blown. Sign up for my deluxe seminar in Fuji, and my 10-week email course for only $10,000. This is the real deal!! Also, no pants for anyone, the aliens have spoken to me and prefer a nice cotton toga."