Skincare is part of healthcare If people have any issues with their skin, they don't run to the make up counter.They go.for skin CARE products.( Ideally from a doc ,but that is a privilege) In fact they may run away from makeup if they understand how bad it can sometimes be I believe MOST ordinary people don't wear make up regularly. In India. Definitely don't see foundation, concealer etc in regular settings. But they may wash their face with SOME soap and use some cream in winter. It could really help them , especially as they age of these things at least perform their proper function without exposing to risk of unnecessarry things like fragrance. I wish more people demanded self care products that were MINIMAL and EFFICIENT. Most brands won't exist. The planet would be less choked with products and plastics.