I think no matter how cool you make it sound, with quest stages and all that, it still is what it is: those are all optional rewards and skins, and the company is giving those as a prize for keeping the game installed over a month. It's a forced Test Drive (Trial) for those who collect items. You can always do it all in the last week but it's irrelevant.
And honestly, I think this is a bad PR move out of Blizzard. Do you want people to try Heroes? Cool. But you don't put a knife in a collector throat and say: do it, or you will lose. Being a collector can reach points of being a disease, and some people can't stand it. And being forced to play a game you don't like so you don't miss out on something you enjoy for your main game is too aggressive of a marketing strategy for a company that is just giving away a lot of skins and making everything free.
Are you familiar with the does not compute?
First, they did it all wrong. If you want to create a cross over element, you must be more friendly. Don't tell people what do to and how to do it. Some people HATE Mobas, but love their Overwatch skins. And they really feel like losing, because everything Blizzard does is so nice.
I think all these "Play with a friend on X mode for Y games" is, using the word I used before, just too aggressive, even the skin is just an optional.
Blizzard should have made an all around, all franchise, release of Heroes 2.0. Instead of forcing a people to play under the "Quest" terms, they should have been more flexible, since people complain about this all the time.
Mistake: Very, very poor Mega Bundle advertisement. as Redditors posted and discussed on other threads, it was lackluster.
Another Mistake: adding such a window, with week after week completion. If they had done all around franchise, they could have done simply this:
First Couple Weeks: Overwatch Enter the Nexus 2.0
Second Couple Weeks: Diablo Enter the Nexus 2.0
Third Couple Weeks: Warcraft Enter the Nexus 2.0
Fourth Couple Weeks: Last Chance for all rewards.
How would you complete these quests, the requirements for the rewards?
Hanamura presentation was amazing, the stage incredible. Too bad you happened to use only once. 2.0 was so huge for Heroes players, but for players that don't play Heroes, honestly, it wasn't such a big deal, BECAUSE THEY DON'T PLAY THE GAME.
So, next time Blizzard, keep things simple. Instead of forcing people to keep the game installed, make a reward system that is more simple: "Complete 5 Games of Heroes of the Storm, alone or in a group, in any game mode". As I said, you could have spread 2.0 across a 2 month spam, instead you made it 1 month. Instead of using positive enforcement, you are literally making it feels like carrot or stick proposition. Do it, or lose it.
Why? You already spent the resources on the making of the items, why always have this attrition with other communities every time you create a seasonal event? Don't you want Heroes to have the feeling of freedom, because that's what I believe you want by what you advocate, the fun. So keep it simple. Make the quest be "Install the Game, play for 5 games, if you like it, stay, if you don't, leave, we won't force you to do this or that".
I honestly feel like Heroes is the wrong in this position. It's like we are opening our doors for new people, but the first thing we are doing is handcuffing them, and telling them what to do.
That is just wrong.
I feel like Blizzard is actually offending the gods of old. There is a sacred law in every culture, about being a good host, and treating well those who enter your home. Why are we doing this? Why are we forcing people to be toxic and hate our game because it feels like it's mandatory?
No one would complain if it was simple as "Install our game, receive a free pack of 20 heroes as you will, also complete a short tutorial to receive a chest and play 5 games, you can do it versus A.I."
In fact, it would be a win-win scenario. I feel bad, that's the only thing I can say. I feel bad for having people playing one of the games I love just because, otherwise, they will lose a Skin in the game THEY love.
The same way I am free to do what I please and what I like, thank God for that, I feel offended when I see oppression.
This "Play or Lose by not Winning" is an strategy that I don't like.
This is something I like:
It's optional, it's freedom of choice.
Too bad the thread was outshined by other during the 2.0 release.
TL:DR Freedom is love, freedom is life. Don't use this PR campaigns that require players spending too much time on the nexus. If they don't want, they should not have to. A lot will enjoy just by playing 5 games versus A.I., and a bunch of people will come for the promotion and stay for the game... Just make it a about freedom and new experiences... and not a grind on a game that isn't the one you want to play just so you receive a reward in the game you like to play.