The Pakistan Army’s Facebook War

Both the Inter-Services Public Relations (ISPR) and the Pakistan Army have an active internet presence, ranging from mundane press releases to flashy propaganda videos. We need to be careful not to read too much into war propaganda. Nevertheless, the military has used media communications to justify the Army’s actions and, at times, to send blunt political messages (as in the wake of the Bin Laden raid). The lack of independent access to the war zone makes the media unusually reliant on the military’s narrative for its own reporting. We therefore may be able to learn something from what the army is emphasizing in this informational battlespace – and, just as importantly, what it is not.

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