Pepsi ad sparked 20,000%+ increase in social media mentions, with "tone-deaf" one of the most common phrases used to describe it [OC]

People could EASILY take this the way commercials like this were always taken in the past. Yay togetherness! Let's celebrate what brings us together. Nah, not this generation. Now it's always about looking to firmly entrench ourselves in whatever self erected boxes keep us apart. It's sad.

Sorry but I find this response incredibly stupid. One, not everyone took commercials like this as genuine or positive statements in the past, for one thing. Not by a long shot. Talking about some unique self-righteous cynicism of today is totally ignorant. Two, saying the skit in a fucking cola commercial is an insulting, mooney-eyed, totally unhelpful kind of "togetherness" is "looking to firmly entrench ourselves in whatever self erected boxes keep us apart"? I can't even express how dumb that sounds to me. It's not some stubborn self-righteous attachment to cynicism and outrage for its own sake to say this commercial is fucking stupid and rather insulting.

My only intention was to say this commercial is no more insulting and stupid than the Cola Wars have been producing for several decades; I had no intention of playing into this insane babble about some "faux outrage era" or implying people are wrong to consider this a really stupid, cynical commercial satire of actual "togetherness" and productive social interaction.

/r/dataisbeautiful Thread Parent Link - brandwatch.com