Amazon and all these companies like Coca Cola have nothing to lose by hoisting up their woke flag. It's sad because it takes away from the real issues with racism. It's like how the guy who invented dynamite caught flak, so he literally created the Nobel peace prize to give to himself. There's perception and then there's reality. Look at the staggering numbers of death every weekend in Chiraq in Michigan. Families who are truly suffering, loved ones incarcerated over non-violent crimes and locked up for life in these for profit prisons with no AC as 120 degree heat waves cook the prisoners alive. Texas fought a lawsuit for like 9 million to not install AC units when the total cost was 4 million. Spent more to send a message.