The "freeze peach" thing is about mocking shallow, hypocritical, or bad-faith appeals to "free speech." I value freedom of expression but I also have other values, and sometimes some kinds of statements/media/whatever come into conflict with them. I'm uncomfortable with corporate power over news and communication, too. (Corporate power, period.) That's something we need to deal with, but not by appealing to "the framers" and abstract "inalienable rights." Paradox of tolerance, etc. I don't give a shit what the framers wanted, there's no such thing as inalienable rights in practice, and sometimes shaming isn't an adequate response to dangerous and ugly trends.