The average consumer doesn't care about great battery? What are you smoking?

It's funny you use that argument about camera, whereas you yourself criticize Apple's LCD, knowing full well that due to great implementation, and mediocre implementation of OLED by Google, this certainly falls within you definition of not caring. Apple does a much better job at touch , calibration, color space support and brightness levels to cancel out the disadvantages of LCD. For someone like myself it's a better option, even, due to how shit of a job Google is doing; the black crush on their Pixels is garbage, black smear terrible, QC in regards to color uniformity tint terrible on the Pixel 3, no proper color space implementation of their own apps and just "okay" touch latency.