Seeking Feedback on Cannabis Brand Identity and Font Selection

Thank you. I have an existing relationship with a talented designer. We've collaborated on a number of projects in the past. If not for that pre-existing relationship, I would agree with you.

The art director will not be involved until after the first round of funding is in place. Until then, I'm going to develop the idea to the best of my ability because stronger preliminary art will be useful assets in the fundraising process.

And yes, it's entirely possible they'll scrap the cloud/cameo symbol and explore any number of unrelated directions. That will be fun and I'm doing what I can to make sure the business can reach that point of development.

Does that make sense to you?

/r/design_critiques Thread Parent