Yeah people are really starting to take for granted how much longer games are in general. It's even more impressive when they're AAA single player games without microtransactions.
Uncharted 4 for example was nearly the same length as long as any 2 of Uncharted 1-3 combined.
God of War PS4 (if you did side stuff) was the same length as GoW 1-3 combined, and if you only did the main story, it was longer than any 2 of the previous games combined.
TLOU2 was nearly double the length of TLOU.
In this day and age IMO, I'm more than okay with a $10 price bump for complete games without microtransactions with high production value and great gameplay/stories. I'm just a bit surprised that people are acting like 12 hour games are a new thing. If anything they're far less rare than ever before.