Sir Humphrey : The only way to understand the Press is to remember that they pander to their readers' prejudices.

Jim Hacker : Don't tell me about the Press. I know exactly who reads the papers. The Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by the people who actually do run the country; The Daily Mail is read by the wives of the people who run the country; The Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is.

Sir Humphrey : Oh, and Prime Minister, what about the people who read The Sun?

Bernard Woolley : Sun readers don't care who runs the country as long as she's got big tits.