Sponsor Coca-Cola demands third-party reform of FIFA, possibly starting a trend of sponsors applying pressure to the organisation in order to force reform

When you compare the trends of political climates and wealth in human history and change in this regard, for profit companies aren't kings sending their countries off to war to rape and pillage and plunder. Humanity has certainly had much uglier trends in how it can change and shape the world, the faces it chooses to show, whether they be brutal, intolerant and violent, manipulative and deceitful, tortured and twisted.

Slow gradual change tends to be best route about it, lest you intend to risk destroying yourself, in which you can do nothing at all, including the possibility of causing greater destruction than had you maintained a steady course. I think that even the most selfish, individualistically concerned people will experience streamlines of consciousness and consciously directed thought, which connects them back to the human collective from which they belong, of a desire to belong to that and to do better than the past that may define them. I think that many of the decisions people in power and people with wealth have to make are actually quite difficult, and none of that gets conveyed.

Of course, there is always blind stupidity. There is always the theory that a machine that is designed for profit is designed to do just that and that is all it will do, eat and eat and eat, because nothing is big enough to control that. I tend to think it's oversimplified. If you put pressure on the wrong points at the wrong time, I am sure there is more than one way that can be catastrophic, not always directly, but I don't think any successful company makes decisions by only thinking one move ahead.

Maybe I give people too much credit, but they have all that time to think, and there are so many of them. It's not easy to judge people correctly based on a very selective subset of data.

/r/worldnews Thread Parent Link - bbc.co.uk