Yeah I agree with that but we are talking about dating here.

Not really - my comment was that "disproportionate appearance-related pressures on women mean that we are more used to curating and discerning photos of ourselves." I meant that because of generalized (non-dating) appearance pressure, we're more adept at presenting our appearances, which helps in dating.

Most couples at least in the West, men end up being the more attractive one.

In my experience, it seems to be the opposite, so we both need to be careful about generalizing from our experience, our perception of which may be influenced by our biases. Objectively, people tend to partner with those similar in attractiveness to them, and actually it skews towards men "partnering up" in attractiveness, though the study explains it this way:

"Women spend a lot more time trying to look good than men do," McClintock said. "That creates a lot of mess in this data. If you don't take that into account then you actually see there's a lot of these guys who are partnered with women who are better looking than them, which is just because, on average, women are better looking. Men are partnering 'up' in attractiveness. And men earn more than women—we've got that 70-percent wage gap—so women marry 'up' in income. You've got to take these things into account before concluding that women are trading beauty for money."

Which is essentially related to what I was saying - women spend more time on their appearance, so in general a median woman is more attractive than a median man.

it seems like even in your case the guy is more attractive.

Well, he thinks I'm hotter and I think he's hotter. On our first few dates, he was worried I wasn't sexually attracted to him! Our friends say they think we are equally attractive. And in my last relationship, I was the more attractive one.