What people don't understand is that they're not suing every person who says sunmi is untalented, they're suing people who make it their life purpose to try to get her to kill herself or spread rumors that could seriously damage her career. These comments are ruthless and CONSTANT. These people make different accounts for this purpose, they make whole websites and forums with the sole purpose of killing this celebrity. More often than not, the company will take a loss to get the perpetrators to sign a nominal fine and sign a contract stating that they will stop. This is a largely symbolic yet effective measure, especially in a society where one's reputation means so much.