Survation: For the first time in our monthly tracking poll for CleanUpGambling , more people want online gambling banned than don’t. Online gambling should be banned entirely? Agree - 40% (+6), Disagree - 39% (-1) 1003 respondents, 3-6 July 2020. Changes w/ June.

It's not that they don't realise they're an outlier, it's that they don't care if a few minnows get caught in their nets.

The idea is to barrage the addicts. It's similar to FTP mobile games and so on, you might be sick of the pop-ups saying "get this limited time deal for only £19.99! or buy the premium pack for £99.99!" and think you'd never pay that, but if you're not the type to pay it's never about you. It's about hooking the whales and milking them for every penny they've got. Specifically with gambling, if you every now and then put a quid on a horse or put on a weekly Acca for a couple quid, the profits off you are so tiny compared to the addicts that they don't even bother trying to target people like you. Why not when someone will give you not all everything that's left after their pay, but they'll even take loans to bet because they've been on a bad streak but their luck is about to turn?

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