Comcast should have never taken over SKT and they botched this so hard.

They clearly tried to capitalise on the brand value of SKT, not realising that SKT's brand value comes from being the undisputed GOAT org which they ruined by having a significantly worse track record. They continue to run the org like a Kpop entertainment company and continuously sent the members to do various marketing activities in the offseason when they should be resting and pretend like T1 isn't doing so much worse and Korean fans got crazy. And now they're failing to defend the people they were hiring from abuse alienating the Western fans.

Everything that could've gone wrong went wrong. People were worried about Comcast taking over and lamented how SKT would have to rebrand to T1. At least to me, now I'm OK with the re-brand because I dissociate SKT from T1 - for me they are two entirely separate entities.