It seems T1 have been at best 60/40 in the relationship between actually playing the game, and doing ads.

I think they should promise that they are pushing this down to at least 70/30. Send a clear message that the focus and priority is on the game and winning.

Also seriously address and apologize for any issues, and better to a damn good job at making the apology seem sincere. If not, T1 just be digging themselves a even deeper hole.

So if they apologize and promise that the players will have more focus on the game rather than doing ads. I think this can build trust and confidence in that the T1 management have improved, and that they are commited to do better than in 2020.