By memorable, I do not think it is destined to become an iconic Ferrari. The iconic Ferraris are known for being sports cars. If you travel in circles of car enthusiasts, you will no doubt find a lot of those people know about this new Ferrari model and may consider Ferrari a maker of fine luxury cars. But I am sure that if I asked my 50 closest friends, relatives, and acquaintances what that car was, they would have never heard of it. And that same group would consider Ferraris to be sport cars, not luxury cars.
I guess to be more accurate, I could have been more clear about “MY PERCEPTION” of Ferrari is that they are not a luxury brand. As far as what you are saying about the Benz (I presume) I have no idea what you are talking about.