Because women are expected to be pretty and quiet and not be funny. As a woman that can be “funny” it’s absolutely made me unpopular with certain types of men who are uncomfortable with women having that kind of confidence and ease in a conversation enough to make jokes because they feel “emasculated”. It’s only certain types of men but I feel like they used to be more common - the type who think women should be nothing more than eye candy that doesn’t speak out of line.
On the other hand, the evidence does suggest that humor plays a major role in mating, with a strong evolutionary basis. As I have explained in previous posts, women, who undertake the heavier costs of reproduction (pregnancy, breastfeeding) are choosier than men when selecting a mate. Women tend to look for various signal indicators of mate quality, and a great sense of humor is one of them. Humor is strongly correlated with intelligence, which explains why women value men with a great sense of humor, as intelligence was crucial for survival throughout our evolutionary history when we mostly lived in hunter-gatherer groups
Men don't hold a sence of humour against women... Women are "choosier" than men. For women sence of humour can tip the the scales of choice in a mate. But it doesn't say that men discard and are unattracted to women who are funny.