These 70s protest buttons at the National Museum of American History in DC

Excerpt from The New York Times - August 7, 1973

Union officials insist that their boycott is succeeding and will eventually force growers to recognize their right to represent field workers.

Dolores Huerta, vice president of the United Farm Workers and director of the boycott in the East, predicted in an interview that the union would be victorious before the end of the summer.

But a check of supermarket executives and shoppers in more than a dozen cities across the country indicates that the boycott has had only scattered successes—at least up to now.

Supermarket chain executives reported in almost every area that the boycott had made little or no cut into grape and lettuce sales compared with cuts in previous years.

While a number of shoppers interviewed said that they had supported Mr. Chavez and his cause and were refusing to buy either grapes or lettuce, most of those interviewed as they came away from supermarket checkout counters were either indifferent to, ignorant of or confused by the United Farm Worker boycott.

Fairly typical was Mrs. Donald P. Imber of Detroit, who said she was aware of some kind of boycott but conceded, I don't understand the issues “I don't understand the issues totally. It's something to do with them using labor that doesn't belong to the union, Ithink.”

Her lack of clarity on the boycott issues is understandable. Unlike the first grape boycott of the late nineteen. sixties, which won recognition and membership in the American Federation of Labor and Congress of Industrial Organizations for the United Farm Workers, the current boycott involves more than a struggle by a union to organize poor workers.

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