Taken from http://www.e-cigarette-forum.com/forum/halo/648750-halo-drama.html

Hello all,

Let me start by saying it is never our goal to be on either end of a lawsuit, particularly one that involves another industry-related company. It offers us no pleasure, and is never gratifying regardless of the outcome. We have however spent 5 years developing our brands, and must protect the best interests of our company, its employees, and its loyal customers and resellers. Unfortunately, if we choose to look the other way and not enforce our intellectual property rights, then we are diluting the value of our own brand.

Nicopure Labs has invested millions of dollars into securing the intellectual property rights of our trademarks. Although it may appear on your end that we are bullying a smaller company, we are simply trying to keep others from stealing the intellectual property we developed through years of hard work. We ourselves have been accused of trademark violations in the past through lawsuits, and we too were forced to make some very tough decisions. Those decisions were made based on a vision of longevity for Nicopure Labs, and we did not complicate the matter with slanderous comments about the other companies involved. This vision of longevity is also the reason we take great precaution to ensure the integrity of our liquids and the brands that represent them. Longevity is not achieved through slander on the internet, but is achieved by operating within the rules of business that have been laid out before you and maintaining your integrity along the way.

It is accurate that Nicopure Labs has filed a law suit against Evolve E-liquid for their infringement on our EVO trademark. Contrary to the rumors being passed around, Nicopure Labs does not own a trademark for the individual term “Vapor”, which by itself is simply a descriptive word. That being said, we do have other terms that include the word “Vapor”, but not that term by itself.

Unfortunately a heated debate has begun with only one side being represented. Instead of Atomized Labs trying to resolve this issue amicably, they unfortunately have chosen to escalate a situation that had originally contained many solutions, by posting a thread stating “Tell Corporate America that You Will Not Tolerate the Bullying of Smaller Companies! Drop Lawsuit against Atomized Labs, LLC Evolve E-liquid”. I really wish they would have contacted us directly to resolve this instead of taking this route.