TIL In 2013 Federal District Court in San Francisco dismissed a lawsuit from Dairy Farmers to rename Almond Milk to "Nut Juice" for false advertising since "Nuts don't Lactate" It was rejected as "No reasonable consumer would mistake a product like soy milk or almond milk with dairy milk from a cow”

Probably an unpopular opinion here, but those nut milks are marketed heavily as milk substitutes made of nuts. When you dig into the ingredient list it becomes very clear that they are highly engineered beverages that may have very little actual nuts.

Example:

ALMONDMILK (FILTERED WATER, ALMONDS), CANE SUGAR, CALCIUM CARBONATE, NATURAL FLAVORS, SEA SALT, POTASSIUM CITRATE, SUNFLOWER LECITHIN, GELLAN GUM, VITAMIN A PALMITATE, VITAMIN D2, D-ALPHA-TOCOPHEROL (NATURAL VITAMIN E).

It's impossible to tell from this label if there is even more almonds than sugar. And until recently, sugar was referred to as "dehydrated cane juice". That gellen gum in there is to make it feel like milk. The gum is probably making it more milk like than the almonds.

Since almonds are bundled in with the water as the top ingredient it's impossible to know. There could literally be one almond in there and as long as the water and almond outweigh the sugar it's a legit label but the consumer is being misled.

So I'm kinda with the dairy industry on this one. This isnt milk any more than Beyond Beef or whatever is meat. Or that Krab is crab.

Semantics? Sure. But words mean something. Folks buy this thinking they are getting milk. But it's not milk. It's fake milk with almost zero label transparency to how much "nuts" are actually in it.

/r/todayilearned Thread Parent Link - nytimes.com