I can't figure out if you know a ton about what you're talking about, or you know nothing about what you're talking about.

For one, it kinda sounds like you're railing against marketing in general. Do you think that a brand campaign is representative of what the ownership group of a brand believes in their hearts? Do you think marketing exists to tell the world what a company believes? Sure you know that marketing exists to sell products...

Second, you know that an international corporation like Unilever has different marketing arms for different countries, to sell different products, to different people. Do you believe talking about "Real Beauty" to a teenager would sell body spray? Or "challenging the idea of toxic masculinity" would draw the attention of 40 year old women?

Do you think this at all matters when a woman sees the Real Beauty campaign and feels better about who she is, or an insecure 17 year old sees the Find Your Magic spot spot and feels better about their goofy selves?

For the record -- I fear this message comes off as snarky and sassy but that wasn't my intention. Please take it as respectful if possible.

Second -- I'm not some big marketing advocate or anything. My goal here is to illustrate that, if some folks believe brand messages are in the world to be the ethical barometer for giant international corporations, they're going to be in a world of disappointment. Marketing is to sell products.