Interesting aside, when Herman Melville was writing Moby Dick, he did so at a coffee shop. He suffered a writer’s block with regard to naming the first mate of the Pequod. He decided to use the name of the coffee shop for this character but his publisher told him that Dunkin’ was a terrible name. Dejected, he walked the cold rainy street and found a tavern hidden away in the middle of the deserted warehouse district. He was surprised to see a bar, stuck in the middle of nowhere. He thought “bar…stuck…bar…stuck…Barstuck? No, STARBUCK!”
A century or so later and the name Starbucks became the name of a ubiquitous coffee shop.