Here are some things that have helped me improve productivity when writing content for my blog…

When you think of a good idea for a post, write it down. Keep a list of content ideas so you have them to hand when you need them. I also keep a list of interesting articles in the Pocket app for inspiration. This saves a lot of thinking time when thinking of a topic.

Try to write your posts in batches. If you are writing a post on one topic, consider if you can write another on a related topic. I find that it’s easier to write content when you are in the flow. Alternatively, say you writing a post on a topic that has a lot of depth. Rather than producing a single lengthy article, you could consider splitting it into 2 and publishing it as 2 separate posts.

Set a regular time to work on your blog when you know you will not be interrupted.

Start with a headline and subheads. This helps create an outline for your post which can save you a lot of time in the long run by providing greater focus when writing.

Apply the 80/20 rule to blog content. Dedicate the most time to crucial elements such as a creating a compelling headline.

Aim for high quality, not perfection. Don’t get too bogged down on the intricacies of specific words. If you try to perfect every part of your post, you will never finish. You can always amend later if necessary.

Repurposing content – Could you repurpose any content you have already published, such as videos or podcasts? Once you have written your post, consider repurposing it across other channels and/or mediums. For example, could it be repurposed as an infographic? This will maximise exposure of your post.