I’ve been friends with a guy for well over ten years when he admitted he was in love with me and asked me out. I turned him down because I wasn’t attracted to him. He got mad, but let it go. Finally in college I relented and I dated him for six months when I realized I just wasn’t happy and there wasn’t a spark like I was trying to force there to be so he’d be happy. I realized it was more hurtful to lead him on acting like I returned his feelings when I didn’t, and physical contact made me super uncomfortable. I finally broke up with him, and by some miracle many years later we are still friends. He accepted that I just wasn’t attracted to him, and he actively dates other women to find someone else more his speed, whereas I’m perfectly happy not in any relationship at all. It can really go both ways.