To make it handle like shit, duh
In all honesty I used to get my rocks off to trucks like this and wanted one myself for quite awhile. After fucking around with a few newer vehicles and making them look "cool", I started to regret changing almost anything other than tires and wheels. The closer to stock geometry you can keep it, the nicer it drives on the road. Lots of engineers got paid good money to make things right, and sometimes big lifts and other "upgrades" will make your vehicle a PITA to drive and make you despise it eventually.
I still love seeing trucks like this driving around, but it's not for me. Everyone has their own taste and I'd rather see this truck than a stock jeep wrangler with 100 light bars.