Yep. People keep spamming "Google Ads" money spent as if that means anything. No shit they didn't spend on Google, they focused almost entirely on social media, on which they were spending millions.

But I do think that's the bigger thing to take away, they had such a big impact because they exploited the viral aspect of social media.

"Together, the 20 most popular pages generated 39 million likes, 31 million shares, 5.4 million reactions and 3.4 million comments. Company officials told Congress that the Russian campaign reached 126 million people on Facebook and 20 million more on Instagram."