[Transfer Round Up & Discussion] [2019-08-04]

Calciomercato: But Corriere dello Sport bring out another thing that can cause a hinderance in United's move for La Joya and that is the image rights issue in the deal.

Star Image- a Maltese company, held Dybala's full image rights from 2016 to 2017 and they're now reportedly claiming legality in a possible transaction with the Red Devils.

They're asking for 40 million from either Dybala or United as the previous contract that he signed for Juve saw Dybala compromise on image rights, while only some portion of the image rights were left in charge of Juve themselves.

TLDR: Dybala terminated his contract with a licensing/branding company (that held the trademark rights to Dybala/Paulo Dybala/etc) in 2017 but they are contesting the contract termination. However, Man Utd typically controls all, or a significant percentage of player's image rights for marketing and branding purposes. Meaning, it only complicates a potential agreement with Dybala, especially before the window closes.

Here's a decent summary about how Utd handles image rights | CalcioMercato article

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