It's okay, you can say it: He was a perpetual victim of WWE creative. He never found the right look or right audience stateside, then got stuck in the midcard when he should have been the contender every heavyweight champion feared.

This could have been easily solved if only WWE would stick to a solid definition of weight classes and stop centering the company around the heavyweight title.

It's a long standing and pervasive problem based on Vince's classical idea of "Big Men."

Other combat sports, which WWE presents itself as, don't center events consistently on "the guy". They are more varied, as WWE once was as well. UFC has welterweights headlining shows. Featherweights headlining shows. Women, also of varying weights, headlining shows. WWE? Big Dawg. The main event picture has literally become a parody of itself.

Remember when Tag Teams were the main attraction? Or a light heavyweight technician would be the main draw?

But to WWE, and a ton of it's fans, think the end goal is: Sign with WWE, work your way to the top through gimmicks and tweets, then reach that "brass ring" of a company branded World Heavyweight title as the end game.

And I never, eeeeever, thought I would say this, but I blame video games. The WWE career mode. The "Road to Wrestlemania" mode. Create a character and what's the main goal? Become the WWE Champion.

WWE is an ouroboros; perpetually eating itself because the ideals they've established for themselves have never been fullfilled or challenged. They keep eating, and the body keeps growing.

They will never get it ALL IN!