A little preface:
I was previously deeply involved with skyrim modding and worked on some well known community projects such as BOSS, LOOT and the unofficial skyrim patches. I haven't yet watched the video, but have done a little research into the topic already.
Asking for payment has always been a hot topic in the TES modding community and Bethesda (until now) have explicitly stated that they are against it and have previously struck down on people attempting to sell mod content.
My thoughts: