What does the balance of the Force even mean in TRoS?

Too me the "balance of the force" means the good guys win and the bad guys die. 43 years of star wars, 11 movies and tons of other material and Lucasfilm is still indecisive about what "balance of the force" is.

I did a search on starwars.com for the "balance of the force". the first article has this quote, " Though we have more information about the prophecy than ever, the balance of the Force still remains an enigma ". Then tells us to consume more product to find out the mystery. The next article is about a pinball video game called "balance of the force". Either Lucasfilm doesn't know or they are keeping it a secret so they can milk another 20 trilogies from us.

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